Hi, I'm Fay

I believe in looking holistically at business growth, with an experimentation mindset and openness to both succeed AND fail, in order to learn and grow.

I avoid using buzzwords and making unrealistic promises, thriving to always be transparant.

My background

Many years ago, I started out as a performance marketeer specialising in Paid Ads and SEO. I quickly felt like I was hitting a wall; feeling limited in the impact that I was able to make for companies.

I started to look at growth holistically and broaden my skillset.

Through the years I worked at 3 different agencies and transformed into a T-shaped growth marketer, while simultaneously developing stronger strategic skills and a love for sales.

I was able to build up experience working for a broad range of clients, from start-ups to scale-ups and bigger corporates. This allowed me to also develop stronger soft skills, like stakeholder management and leadership skills.

After working at digital agencies for 4+ years, I decided to start my own consulting firm. The pillars I focus on today are growth strategy & consulting (40%) services, while remaining hands-on and helping with execution (40%) and data analyses (20%). On the side, I also love to mentor and coach other founders through Growth Mentor (check out my profile here!) and offer workshops.

This balance ensures that I keep my T-shape knowledge, stay on top of the latest developments and trends and offer the best service possible for my clients.

My background

✓ My broad T-shaped skillset.
When you work with me, you are able to get things done through 1 person vs. a team at an agency. Although I am mainly specialised is Paid Ads, SEO and CRO, I have a broader skillset that allows me to help clients with execution, without needing extra resources.

✓ I work structured and keep focus.
It can be overwhelming when there are many growth opportunities and team members with different opinions. I love helping founders find focus and prioritise.

✓ I value personal relationships with clients.
Mutual trust and good communication are key for a successful collaboration. I never work for more than 3 different clients at once, so I can guarantee high quality work and 1-1 attention.

✓ I have worked for 100+ different companies.
Thanks to my agency background, I have built up experience working for companies in various industries in both B2B and B2C/DTC.

✓ 1+ year experience serving as Team lead at an agency.
I believe growth should be a team effort, with no room for ego's. I can help your team stay aligned and focused.

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