Getting into the mind of your customer

Each company faces their own growth challenges. Some companies don't even know where to start, due to an overwhelming amount tools, channels and tactics.

Whether it's a PMF issue, being unable to scale a marketing channel, or building the right pre-post-click journey to lead potential customers to a conversion, it all comes back to understanding your target audience. What drives them? How can you reach them, with which messaging?

In the last years I've helped 100+ companies find bottlenecks in their customer journey, and help their teams implement optimizations and experiments to find, acquire and retain new customers.