A SEO strategy growing traffic by 28%

24Kitchen is one of the most influential players when it comes to cooking recipes and all things food-related, online as well as on Dutch television. In 2019 I was able to contribute to significant growth in organic traffic and on-page engagement for 24Kitchen in close cooperation with their team.

A SEO strategy growing traffic by 28%

Industry:
Media & Entertainment

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A quick look at results

+28%

Increase in
Organic Visitors

+29%

Increase in
Pageviews

+39%

Increase in avg.
Time on Page

+39%

Increase in avg. time on page

+28%

Increase in organic visitors

+29%

Increase in pageviews

+39%

Increase in avg. time on page

+28%

Increase in organic visitors

The challenge

The 24Kitchen team was in need of a strategic partner for defining the right KPI’s and defining the SEO and Conversion Optimization strategy to increase Organic visitors and improve engagement.

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The challenge

The 24Kitchen team was in need of a strategic partner for defining the right KPI’s and defining the SEO and Conversion Optimization strategy to increase Organic visitors and improve engagement.

The strategy

As the growth lead on this project I was responsible for setting the right targets with the client, defining the overall growth strategy and helping with execution.

There were two main areas that we focused on:

1. Increasing their visibility in search engines by improving their organic ranking and domain authority. We created their SEO strategy, helped with technical optimizations and link building to improve results.

2. Performing conversion rate optimization to help increase avg. sessions per user, pageviews and pages p. session. This, thanks to combined efforts like continuous A/B testing, personalised pop-us and push notifications.

Services

Growth Strategy

SEO

Paid Advertising

Conversion Optimization

Measurement & Data Analytics

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The outcome

A 28% lift in the total number of organic visitors

In a year, we witnessed significant gains across key performance indicators. Through our SEO strategy, focused on content creation, technical optimisations and link building we saw a growth of 28% in organic visitors.

We also focused on conversion optimization to increase engagement and the amount of page views. The total amount of page views by organic users increased by 29% and the average time they would spend on a page increased by 39% as well.