SEO • Paid Ads • CRO • Measurement
A quick look at results
The strategy
As the growth lead on this project I was responsible for setting the right targets with the client, defining the overall growth strategy and helping with execution.
There were two main areas that we focused on:
1. Increasing their visibility in search engines by improving their organic ranking and domain authority. We created their SEO strategy, helped with technical optimizations and link building to improve results.
2. Performing conversion rate optimization to help increase avg. sessions per user, pageviews and pages p. session. This, thanks to combined efforts like continuous A/B testing, personalised pop-us and push notifications.
Services
Growth Strategy
SEO
Paid Advertising
Conversion Optimization
Measurement & Data Analytics
The outcome
A 28% lift in the total number of organic visitors.
In a year, we witnessed significant gains across key performance indicators. Through our SEO strategy, focused on content creation, technical optimisations and link building we saw a growth of 28% in organic visitors.
We also focused on conversion optimization to increase engagement and the amount of page views. The total amount of page views by organic users increased by 29% and the average time they would spend on a page increased by 39% as well.
Hear directly from the client
