Growth Strategy • Paid Ads • CRO
A quick look at results
The strategy
Step 1: Research
We analysed customer data and conducted review scraping for both Dalston’s customers and competitors. Gaining deep insight into the emotional drivers behind their purchase decisions.
Step 2: Audience Strategy
We moved beyond basic personas to map emotional triggers for each audience segment. Layering targeting strategies to ensure we reached the right people with the right message.
Step 3: Content Strategy
We leveraged UGC to craft authentic, engaging ads. Each persona had multiple creative variants, allowing us to test different angles and identify what resonates.
Step 4: Conversion Rate Optimization
We helped devise dedicated landing pages for paid campaigns, designed specifically to increase conversion rates and guide users smoothly through the purchase journey.
Step 5: Testing & Experimentation Loop
All campaigns were continuously tested and optimised. Insights from each test informed the next iteration, creating a data-driven loop that improved performance over time.
Services
Paid Ads Strategy
Paid Ads Management
Content Strategy
Conversion Rate Optimisation
The outcome
The results over the test period were striking:
Revenue: Grew steadily month-over-month, achieving a 70% increase over the period.
Paid share of orders: Rose by 32%.
Conversion rates: Improved by 68%, tripling industry benchmarks.
Subscriptions: Increased by
73%, with a significant proportion of new sign-ups driven by paid campaigns.
Hear directly from the client
