Growth Strategy • Paid Ads • CRO • Measurement

Launching UKs first holistic skincare regime

You’re Looking Well is a wellness brand offering a unique skincare & supplement Regime that supports your skin, gut health, and wellbeing. In 2023, during the pre-launch phase, the brand enlisted my help creating a robust growth strategy from its earliest stages.

Launching UKs first holistic skincare regime

Industry:
Health & Wellness

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A quick look at results

33%

Lead Conversion Rate

-50%

Cost per Lead

CTR of top performing ad

5%

CTR of top performing ad

33%

Lead conversion rate

-50%

Cost per lead

5%

CTR of top performing ad

33%

Lead conversion rate

The challenge

You're Looking Well was in need of a growth partner to help define their go-to-market strategy and build the foundation for a successful pre-launch campaign.

At the same time, they needed guidance on how to measure and define success, set up the right channels and experimentation framework to help find their first customers during launch.

Partner with me

The challenge

You're Looking Well was in need of a growth partner to help define their go-to-market strategy and build the foundation for a successful pre-launch campaign.

At the same time, they needed guidance on how to measure and define success, set up the right channels and experimentation framework to help find their first customers during launch.

The strategy

Our collaboration started with an examination of overarching objectives, key performance indicators (KPIs), and budget allocations.

The goal of the pre-launch was lead generation and developing a better understanding of our target audience. We used this time for experimentation, which was crucial for nailing down the audience segments, refining messaging, and crafting the most attractive offers. Our growth initiatives encompassed a 360 degree approach, prioritising key channels likely to make the most impact at these early stages:

Paid Ads: Setting up Meta & Google campaigns focused on lead generation. We tested 10 meta campaigns and 20+ ad creative & copy variations. Experimenting with different audience targeting and messaging.

Organic Search: Comprehensive SEO keyword research & content planning

Website: Helping to create a fresh design and focusing on Conversion Rate Optimisation (CRO) and creating the best possible user experience.

As the launch phase commenced, our focus pivoted towards fine-tuning existing strategies, scaling successful initiatives, and nurturing leads into loyal customers.