Get the most out of your traffic, boost revenue growth, and maximize the ROI from your marketing efforts.
Get the most out of your traffic, boost revenue growth, and maximize the ROI from your marketing efforts.
Conversion rate optimization (CRO) is the process of optimizing a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. It ultimately helps you get the most out of your traffic, boost revenue growth, and maximize the ROI from your marketing efforts.
With over 7 years experience of defining and setting up 150+ experiments across channels, ads and landing pages, I have helped double conversion rates for several clients in the last year alone.
Framework
Step 1: Qualitative research
Analyzing website / funnel data.
Step 2: Quantative research
Customer feedback, surveys, and interviews.
Step 3: Ideation & prioritization
Prioritize based on potential, impact, and ease.
Step 4: A/B Testing
Run a test on the website or channel (e.g. paid ad) first, before implementing.
Step 5: Implementation
Data-driven decisions
We use all available data to understand your audience. By delving into analytics, user behaviors, and persona research, we prioritize the experiments and optimizations for the highest impact on conversion rates.
Removing friction at every stage
Great CRO transcends destination optimization; it's about perfecting the entire customer journey. Our unique approach focuses on eradicating barriers at every stage, creating a frictionless experience that leads users towards conversion and fosters lasting loyalty.
Continuous testing & Iteration
CRO isn't a one-time task but an ongoing process of hypothesizing, testing, learning, and optimizing. From testing a new landing page angle to refining checkout processes, we continuously monitor performance metrics and iterate successful strategies so you can maintain a competitive edge.
Experimentation loop
Experimentation loop
Data-driven decisions
We use all available data to understand your audience. By delving into analytics, user behaviors, and persona research, we prioritize the experiments and optimizations for the highest impact on conversion rates.
Removing friction at every stage
Great CRO transcends destination optimization; it's about perfecting the entire customer journey. Our unique approach focuses on eradicating barriers at every stage, creating a frictionless experience that leads users towards conversion and fosters lasting loyalty.
Continuous testing & Iteration
CRO isn't a one-time task but an ongoing process of hypothesizing, testing, learning, and optimizing. From testing a new landing page angle to refining checkout processes, we continuously monitor performance metrics and iterate successful strategies so you can maintain a competitive edge.
Our process typically begins with a thorough audit to identify friction points in your customer journey. We use this data to generate a backlog of hypotheses and optimisations, and then run A/B or multivariate tests that can scientifically test the impact of these changes. Through this continuous iteration, we can enhance user experience to significantly drive conversions.
Strategy
✔ Audit & objectives
✔ PMF & customer research
✔ Website data analysis (qualitative and quantative)
Execution
✔ Defining & prioritizing hypotheses and experiments to run
✔ Setting up A/B testing tools and experiments
Measurement
✔ Tracking & monitoring experiment results
✔ Customized reports
Strategy
✔ Initial audit
✔ PMF research
✔ Competitor analysis
Execution
✔ Campaign & Ad creation
✔ Landing page creation
✔ A/B Testing and Experimentation
Measurement
✔ Pixel & Conversion API set up
✔ Continuous campaign monitoring
✔ Customised reports
CRO is the process of optimizing your website or digital platform to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. It's crucial because it helps you get the most out of your existing traffic, improves ROI on marketing efforts, and ultimately drives revenue growth.
Everything is led by data. We analyze user behavior, use audience research, and perform thorough UX audits to identify friction points in the conversion funnel. We then prioritize optimization opportunities and tests based on their ease of implementation, and our confidence on potential impact on conversion rates.
The timeline for seeing significant results from CRO efforts can vary depending on the complexity of your website, the size of your audience, and the scope of optimizations being implemented. But typically, you can expect to see incremental improvements as testing increases, with more substantial gains achieved long-term.
We establish clear Key Performance Indicators (KPIs) aligned with your business goals, and track these metrics using a variety of analytics tools. We’ll always keep you in the loop with regular progress reports detailing performance trends, test results, and actionable insights.
Click the button at the bottom of the page to schedule an introductory call with me or send an email to fay@spottinggrowth.com.