The right measurement infrastructure needs to be in place to measure marketing metrics and monitor, record, and track campaign performance over time.

Without data tracking, you can't quantify the impact of your marketing efforts; learning what works and what doesn't.

One of the first things I will look into before kicking off a collaboration is your measurement set up to ensure the main KPI's are being tracked.

Without proper tracking, we won't be able to validate hypotheses and measure successes.

I have experience setting up web tracking through Google Tag Manager and Google Analytics, in combination with 3d party tracking tooling like Elevar, a platform built exclusively to help ensure DTC brands on Shopify have a data foundation they can trust and scale with.