Maximizing your business growth

Helping companies spot and execute growth opportunities, with a holistic view on customer journeys and growth marketing strategy.

Get started
Growth marketing consultancy

Maximizing your business growth

Helping companies spot and execute growth opportunities, with a holistic view on customer journeys and growth marketing strategy.

Get started

Maximizing  your

business growth

Helping companies spot and execute growth opportunities, with a holistic view on customer journeys and growth marketing strategy.

Get started

Explore our services

Explore my
services

Growth Strategy &
Innovation

Based on your companies' current situation and goals, I help to spot and prioritize the right growth opportunities. Next, I can help you hands-on with execution.

Learn more

Digital

Marketing

Helping brands find new customers through tested & proven omni-channel marketing strategies. I help create campaigns, ads, and landing pages that convert.

Learn more

PMF &

Customer Research

I have helped many start-ups and scale ups with PMF research, preparing surveys, interviews and user tests to gather insights which helped to improve their product and customer journey.

Learn more

Growth Strategy &
Innovation

Based on your companies' current situation and goals, I help to spot and prioritize the right growth opportunities. Next, I can help you (and your team) hands-on with execution.


Learn more

Digital

Marketing

To collect learnings and measure success, the right measurement systems need to be in place. That’s where I come in. I execute  measurement audits and make sure the right data tracking and reporting is in place.

Learn more

PMF &

Customer Research

I have helped many start-ups and scale ups with PMF research, preparing surveys, interviews and user tests to gather insights which helped to improve their product and customer journey.

Learn more

Conversion Rate

Optimization

Helping companies define and set up experiments across the funnel. I help run A/B tests across channels, ads and landing pages, using the ideation, prioritization, testing, and learning framework.

Learn more

Measurement &

Data Analytics

To collect learnings and measure success, the right measurement systems need to be in place. I execute measurement audits and make sure the right data infrastructure & reporting is in place.

Learn more

Coaching &

Workshops

On a recurring basis I coach and mentor other growth marketeers, start-up founders and agencies. Besides this, I offer workshops to companies looking to step up their game.

Learn more

Growth Strategy & Consultancy

Is your team focused on the most impactful work? Based on your company's current situation and goals, I help to spot and prioritize the right growth opportunities.


Learn more

Digital

Marketing

Helping brands find new customers through tested & proven omni-channel marketing strategies. I help create campaigns, ads, and landing pages that convert.

Learn more

PMF & Customer
Research

I have helped many start-ups and scale ups with PMF research, preparing surveys, interviews and user tests to gather insights which helped to improve their product and customer journey.

Learn more

Conversion Rate

Optimization

Helping companies define and set up experiments across the funnel. I help run A/B tests across channels, ads and landing pages, using the ideation, prioritization, testing, and learning framework.

Learn more

Measurement &

Data Analytics

To collect learnings and measure success, the right measurement systems need to be in place. I execute measurement audits and make sure the right tracking and reporting is set up.

Learn more

Coaching 
& Workshops

On a recurring basis I coach and mentor other growth marketeers, start-up founders and agencies. Besides this, I offer workshops to companies looking to step up their game.

Learn more

Introductions are in order

Hi, I'm Fay! I'm a growth consultant and coach with an agency background. I have built up experience working with 100+ (international) brands from 10+ industries. My expertise in data analysis, customer research, and experimentation has enabled me to double conversion rates for multiple clients in the last year alone.


Topics I'm passionate about include:


  • Building landing pages that convert
  • The Power of synergizing Branding, Marketing and Design
  • The best Martech Stack for DTC brands
  • Using PMF research to define campaign strategies, messaging and ads that convert



About me

Conversion Rate

Optimization

Helping companies define and set up experiments across the funnel. I help run A/B tests across channels, ads and landing pages, using the ideation, prioritization, testing, and learning framework.

Learn more

Coaching &

Workshops

On a recurring basis I coach and mentor other growth marketeers, start-up founders and agencies. Besides this, I offer workshops to companies looking to step up their game.

Learn more

Introductions are in order

Hi, I'm Fay! I'm a growth consultant and coach with an agency background. I have built up experience working with 100+ (international) brands from 10+ industries. My expertise in data analysis, customer research, and experimentation has enabled me to double conversion rates for multiple clients in the last year alone.


Topics I'm passionate about include:


✓ Building landing pages that convert;

✓ The Power of synergizing Branding, Marketing and Design;

✓ The best Martech Stack for DTC brands;

✓ Using Product-Market-Fit research to define campaign strategies, messaging and ads that convert.


About me

My Approach

Time efficient

I work with a step-by-step growth strategy framework to ensure I can work efficiently and don't overlook any growth opportunities.


Concrete & actionable

I make things concrete and actionable from the start, no fluff no fuss. This way you'll know exactly what to expect.


Customer centric

The main goal is creating value for customers. Everything we do is focused around that, based on customer insights and feedback.


Data-driven

If we want to generate growth, we need to make strategic decisions based on data analysis and interpretation.

100+

Happy clients I've

helped to grow

10+

Company industries I've worked for

35+

Different tools I've worked with

150+

Experiments across the funnel I've set up

100+

Happy clients I've helped to grow

10+

Industries I've worked for


35+

Different tools I've worked with

150+

Experiments across the funnel I've set up

What others

are saying

What others are saying

Your questions answered

  • What services do you offer?

    I offer a wide range of services, from growth strategy and consultancy, to hands-on digital marketing execution, to coaching and workshops. Please feel free to browse my full list of services for more information.

  • What is your experience?

    I started out with an agency background as a performance marketeer, specialising in Paid Ads and SEO. After 4+ years of working at 3 different digital agencies, I decided to start my own consulting firm. To date I have worked across 10 industries and collaborated with 100+ international brands, both in the B2B and DTC space. From start-ups and scale-ups, to larger corporations.

  • What makes your approach different to other growth consultants?

    I take a holistic approach to business growth. Looking beyond channels at the entire customer journey from start to finish. As well as balancing short vs. long term goals. 


    I also believe strongly in the importance of experimentation, learning from both successes and failures, and building a solid foundation before execution.

  • What would working together look like?

    Most clients switch to an ongoing retainer after a trial period, during which weekly stand-ups and monthly analyses, retrospectives and planning sessions are scheduled.


    I value building personal relationships with clients and prefer long-term partnerships over short-term projects, becoming part of the team and working and guiding others. Mutual trust and good communication are also key for a successful collaboration. I never work for too many different clients at once, so I can guarantee high quality work and 1-1 attention.

  • Is my business more suited to a consultant or an agency?

    Whether your business is better suited to a consultant or an agency depends on your needs, goals, and internal resources:


    Agencies are better suited for businesses that need a larger team with a wide range of specialists who each focus on one individual channel or funnel stage. 


    A consultant is ideal for businesses that prefer a more personal, tailored approach with one-on-one guidance, and a more holistic take on strategy and execution. For example, when you work with me, you are able to get things done through one person vs. a whole team. I have a broader skillset that allows me to help clients with execution across the whole customer journey, without needing extra resources.

  • How does the initial consultation process work?

    Typically the initial consultation begins with a free 30-minute call where we can discuss your current situation, goals, and challenges. This gives us the chance to get to know each other and see if we’d be the right fit. Based on our call, we can decide if we want to move forward to the next step where I will dive deeper into your current growth efforts to determine the right scope.

Let's connect & see how

we can collaborate

Get in touch

Let's connect & see how

we can collaborate

Get in touch

Let's connect & see how we can collaborate

Book free 30-min call